The Surprising Benefits of Choosing the Right Business Name

The Surprising Benefits of Choosing the Right Business Name 1

Are you struggling to choose the perfect name for your business? It can be a daunting task, as the name you choose will be a key factor in shaping your brand identity and attracting customers. However, investing the time and effort to carefully select the right business name can pay off in the long run.

In this article, we’ll touch on the surprising benefits of choosing the right business name and the reasons to buy brand names.

Why Should Business Owners Buy Brand Names?

Brand names are an important part of any business, as they help to establish the identity and reputation of the company. A strong brand name can help a business stand out in a crowded market, attract and retain customers, and increase the value of the business.

For these reasons, business owners should consider the benefits of buying a brand name as part of their overall branding strategy.

There are several reasons why business owners should consider buying a brand name:

  1. Established brand recognition

If the brand name is already well-known and has a positive reputation, it can help your business gain credibility and trust with customers right away.

  1. Increased customer loyalty

A strong brand name can help to create a loyal customer base, which can be especially important for businesses that rely on repeat business. Keep in mind that Fifty-seven percent of consumers are willing to spend more on brands or providers to which they are loyal.

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  1. Competitive advantage

A well-known brand name can give your business an edge over competitors in the market, as customers may be more likely to choose your business over others due to the familiarity and positive associations they have with the brand.

  1. Simplicity

Using a pre-existing brand name can simplify the process of naming and branding your business, as you don’t have to go through the process of coming up with a unique name and building brand recognition from scratch.

When business owners buy brand names, it helps to protect the business’s intellectual property. A unique brand name can be trademarked, which can help to prevent other companies from using it or similar names.

This can be especially important if the business plans to expand or franchise in the future. Last but not least, when you buy brand names, they become valuable assets for your business.

It can increase the value of the business, and make it more attractive to potential buyers or investors. In some cases, the brand name itself can be a major source of revenue, such as through licensing or partnerships to deliver personalized customer experience 49% of customers reported that they have made impulsive purchases following the receipt of personalized recommendations

Buying brand names can be a worthwhile investment for businesses looking to establish themselves in a competitive market and build a strong, loyal customer base. And what comes with a loyal customer base? Repeat business and increase revenue!

65% percent of a company’s revenue is derived from the repeat business of its existing customers

Finding the Epic Name Your Business Deserves: Steps to Follow when choosing brand names to buy

Brand names are an important part of any business, as they help to establish the identity and reputation of the company. A strong brand name can help a business stand out in a crowded market, attract and retain customers, and increase the value of the business.

1.     Understand Your Brand Before Choosing Brand Names to Buy

It’s important to understand your brand before choosing a brand name because the name you choose will become a key part of your brand identity and will be closely associated with your products or services.

Therefore, it’s important to take the time to consider your brand values, target audience, and overall positioning in the market when selecting a brand name.

Some tips for choosing a brand name include:

  • Make sure it’s memorable and easy to spell

A brand name should be easy for people to remember and spell, so they can easily find and refer to your business.

  • Avoid using industry jargon

While industry-specific terms may be familiar to those in your field, they may not be understood by a wider audience. Choose a name that is clear and straightforward.

  • Consider SEO

If you plan to have a website, consider the impact your brand name will have on your search engine optimization (SEO). You want a name that is relevant to your business and will help people find your website when they search for related terms.

Once you have a clear understanding of your brand’s personality, you can start to brainstorm potential names.

Some tips for generating ideas for your brand name include:

  • Consider your target audience

Who are you trying to reach with your products or services? What words or phrases might resonate with them?

  • Think about your brand values

What words or phrases best reflect the values of your brand?

  • Look for inspiration

Look to other successful brands in your industry or adjacent industries for inspiration. What elements of their names are appealing or memorable?

  • Use a thesaurus

A thesaurus can be a great tool for finding alternative words or phrases that might work as a brand name.

  • Test out different options

Once you have a list of potential names, try them out on friends, family, and colleagues to see which ones resonate the most.


The key to a successful brand name is to choose one that aligns with your brand vision and resonates with your target audience. By taking the time to understand your brand and generate a list of potential names, you’ll be well on your way to finding a name that represents your business well and have a clear understanding of befitting names to consider before you buy brand names.

As the head of branding at, a 3X Inc. 5000 company, Grant Polachek leads the team responsible for providing innovative naming services to clients. Squadhelp has analyzed more than a million names and compiled a list of the top names currently on the web. In addition, we are the top crowdsourcing naming provider globally, serving Fortune 500 companies and early-stage ventures.

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